Be sure to write a letter that is tailored to the job listing. You should not try to fit your whole career and life into the space of a cover letter. Your cover letter should be a carefully curated selection of stories from your career that gives the reader a clear idea of who you are and how you can add value to their company.
This is a cover letter written with the job listing in mind. Focus on the skills and abilities that you possess that make you a strong fit for the specific job.
It is also helpful to research the company further online to get a sense of the company’s culture. Before drafting your cover letter, compare your skills with the requirements for the position.
Let us say you are applying for a marketing director position. Among other aspects in the description, the job requires several years of marketing experience, a deep knowledge of lead generation, and strong communication skills. Describe how, in your previous role as a marketing manager, you ran several campaigns for your clients and exceeded their expectations of lead generation (with specific numbers, if possible), and how you also trained and mentored new associates on how to manage their own accounts, which improved client retention rates.
How do your skills meet job requirements? Why do you want to work at the organization? Your cover letter needs to provide this information and leave the reader convinced that you are the right person for the job. To accomplish this, you should be using the requirements of the job to dictate the content of your cover letter and following these best practices.
Do not tell them about your amazing problem-solving skills. Explain the details of a problem you were instrumental in solving and how exactly you employed your skills to solve it. If you know the company has a problem you could help solve, outline how you can help solve it.
Do some research beyond reading the job description. Find out what challenges the company is facing and how you can help address those. Knowing the company better also helps you decide on the right tone to use in your cover letter. Think about the culture of the organization you are applying